Gabrielle Hope
Gabby

Gabrielle Hope

Design leader

I design products and build them — sometimes with a team, sometimes with AI, always with too many tabs open.

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Work

Encore

Find that one episode.

FanDuel Rewards Hub design phases: Before, Phase 1, Phase 2, Phase 3

FanDuel

Where's my bonus?

From scattered surfaces to a unified rewards ecosystem — proved by the team's first holdout study.

SystemsLeadership
Reward Cards — eligibility transparency cover

FanDuel

When 150 characters isn't enough

Pulling eligibility data straight from the source — a +22.8% lift in customer interaction.

VIP Rebrand & Product Alignment — cover

FanDuel

When the rebrand skips Product

Surfacing the structural questions a rebrand hadn't asked.

Information Architecture
Wildcard daily reward — card-flip reveal mechanic

FanDuel

AI Light

Shipping a daily reward before NFL kickoff

Three constraints, one deadline.

Reward MechanicsAnimationDesign Systems